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Consumers Spent US $453.4 Million Online During Thanksgiving in 2002
December 8, 2002

Over the three-day Thanksgiving shopping weekend, consumers spent $453.4 million online, excluding spending on travel, a 67% gain over the period last year, according to a report by comScore Media Metrix, which measures buying from a cross section of 1.5 million Internet users.

E-commerce continued to gather momentum on the Monday after Thanksgiving, with sales totaling $231.5 million, up 37% from the corresponding day last year.

"Black Monday" as that day is known in the retail industry, is the busiest online shopping day of the year, because it is the first day back at work, where many people do their online buying.

Recent studies show that more than 80 percent of consumers online are using the Internet for research and price comparison purposes.

For smarter shopping, one should check out liquidation sites like Overstock and Smartbargains for heavily discounted products and sites like Bizrate, DealTime and NexTag for product reviews, price comparisons and store ratings before actually buying anything.

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